People counters (or door counters) help retail stores collect foot traffic data to gain valuable business insights about their customers and businesses. Here, you’ll find everything you need to know about the importance of people counting for your business, the different types of people counters on the market, and practical ways to use foot traffic data to make better business decisions.
Independent retailer striving to better understand your customers behavior? Enterprise retailer looking to compare foot traffic and conversion rate performance across different locations?
Is your goal to discover your stores 'peak hours' in order to optimize staff scheduling for increased customer satisfaction?
Recently rolled out a new marketing campaign and curious about the impact of your spending in your store’s foot traffic?
Utilizing people counters and measuring foot traffic allow businesses to achieve these goals.
People counters and foot traffic data are the only way to see the bigger picture for your business when it comes to understanding customer behavior, sales associate performance and the effectiveness of marketing campaigns.
At Dor, our mission is to empower retailers with actionable data about their stores using novel hardware and software. On this page, you’ll find everything you need to know about people counters and foot traffic counting. If you have more questions, we encourage you to reach out! (email link to “reach out to us”: firstname.lastname@example.org).