Introducing the GetDor Intelligence Dashboard: From Foot Traffic Data to Better Retail Decisions

Retailers do not need another dashboard filled with disconnected numbers.

They need to know what is happening inside and around their locations, why performance is changing, and what they should do next.

The GetDor Intelligence Dashboard was built to provide that clarity.

GetDor brings customer traffic, passing traffic, sales conversion, staffing, marketing, weather, events, and location-level performance into one centralized retail intelligence system. Instead of reviewing isolated reports, operators can understand the complete story behind each store.

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The result is more than customer counting. It is a practical decision-making system for improving store performance.

See What Is Really Happening at Every Location

Sales numbers only show the final outcome.

They do not tell you:

  • How many potential customers entered the store
  • How many people passed the location without entering
  • Whether customer traffic increased or decreased
  • Whether conversion performance changed
  • Whether staffing matched customer demand
  • Whether a promotion generated qualified visits
  • Whether weather or local events affected performance
  • Which locations are improving and which need attention

The GetDor Intelligence Dashboard connects these signals so retailers can see the complete customer journey.

A store may report lower sales even though traffic increased. That often points to a conversion or staffing issue.

Another store may show strong conversion but declining traffic. That may indicate a marketing, visibility, or location-level traffic problem.

Without accurate customer and passing traffic data, both stores could appear to have the same problem. GetDor helps operators identify the difference.


One Dashboard for Traffic, Conversion, and Store Performance

The GetDor Intelligence Dashboard organizes the most important retail metrics into a clear, centralized view.

Customer Traffic

Understand how many people enter each location by hour, day, week, month, or custom reporting period.

Retail teams can quickly identify:

  • Peak customer hours
  • Slow operating periods
  • Weekday and weekend trends
  • Seasonal traffic changes
  • Location-to-location differences
  • Unusual increases or decreases

This makes it easier to compare actual customer demand with staffing, marketing activity, and sales performance.

Passing Traffic

Knowing how many customers enter a store is important. Knowing how many people pass the location without entering adds another layer of intelligence.

Passing traffic analytics help retailers measure a location’s ability to capture nearby demand.

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Two stores may each receive 200 customer visits. However, one may sit in front of 500 passing shoppers while the other is exposed to 2,000. Those stores are not performing equally.

By comparing passing traffic with store entries, retailers can evaluate:

  • Storefront effectiveness
  • Window display performance
  • Signage and merchandising
  • Location visibility
  • Entrance rate
  • Campaigns designed to bring nearby shoppers inside

This helps teams understand whether a location has a traffic problem or a traffic-capture problem.


Measure Conversion With Better Context

Traffic becomes much more valuable when it is connected to sales.

GetDor can combine customer counts with compatible point-of-sale data to calculate retail conversion performance.

Instead of only asking, “How much did the store sell?” operators can ask:

  • How many opportunities entered the store?
  • What percentage of those opportunities purchased?
  • Which stores convert traffic most effectively?
  • Which teams perform best when traffic is high?
  • Where are sales opportunities being lost?
  • Did conversion improve after training or operational changes?
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A five-point increase in conversion can represent significant additional revenue — without increasing advertising costs or requiring more customer traffic.

The Intelligence Dashboard gives retailers a clearer way to find and measure those opportunities.


Turn More Store Visits Into Revenue

See how GetDor connects customer traffic, passing traffic, and sales performance to uncover the opportunities hidden inside every location.


Compare Every Store From One Centralized View

For multi-location retailers, reviewing individual reports can make it difficult to identify meaningful patterns.

GetDor allows operators to compare locations using consistent performance metrics.

Leadership teams can monitor:

  • Customer traffic
  • Passing traffic
  • Entrance rate
  • Sales conversion
  • Revenue performance
  • Average transaction value
  • Peak hours
  • Staffing alignment
  • Historical trends
  • Location rankings

This makes it easier to identify top-performing stores and determine what those locations are doing differently.

It also allows leaders to spot performance problems earlier, before they become larger revenue issues.


Understand the Factors Behind Traffic Changes

Customer traffic does not exist in isolation.

Weather, promotions, local events, holidays, store hours, and seasonal patterns can all influence location performance.

GetDor helps retailers add context to traffic changes so teams are not forced to guess why performance moved.

The dashboard can help operators investigate questions such as:

  • Did poor weather reduce visits?
  • Did a nearby concert or sporting event increase passing traffic?
  • Did a promotion create more entries but lower conversion?
  • Did extended operating hours generate enough additional business?
  • Are traffic patterns changing compared with the same period last year?

This context makes reporting more useful and conversations more productive.

Instead of debating whether a store “felt busy,” teams can evaluate what actually occurred.


Turn Data Into Clear Intelligence

Traditional dashboards often require users to interpret dozens of charts on their own.

The GetDor Intelligence Dashboard is designed to make performance easier to understand.

Retail teams can use the platform to surface trends, compare results, recognize unusual changes, and identify areas that deserve attention.

The goal is not to provide more data. The goal is to help operators answer three questions:

  1. What happened?
  2. Why did it happen?
  3. What should we investigate or improve next?

This turns customer counting from a reporting tool into an operating system for retail performance.


Use the Counting Technology That Fits Each Location

GetDor supports multiple ways to collect traffic data based on the needs of the business and location.

Retailers can use GetDor’s wireless customer-counting technology or turn compatible smart devices, phones, tablets, cameras, and webcams into people counters through the GetDor platform.

This flexibility allows businesses to begin collecting useful traffic data without forcing every location into the exact same hardware setup.

Whether a company operates one store, a growing franchise system, or hundreds of locations, its traffic information can be brought into the same intelligence environment.


Built for Retail Teams at Every Level

The GetDor Intelligence Dashboard provides value across the organization.

Executives

Gain a clear view of traffic, conversion, revenue opportunities, and portfolio-wide performance.

Regional Managers

Compare stores, identify outliers, monitor trends, and focus attention on the locations that need support.

Store Managers

Understand peak hours, conversion patterns, staffing requirements, and daily performance.

Marketing Teams

Measure whether campaigns, promotions, events, and storefront initiatives generated additional traffic.

Operations Teams

Align staffing and operating decisions with actual customer demand.

Sales Teams

Measure how effectively each location and team converts available customer opportunities.

Everyone works from the same core data, reducing conflicting reports and subjective explanations.


More Than a People Counter

A people counter answers one question:

“How many people entered?”

GetDor Intelligence goes further. It helps retailers understand:

  • How many people were available to enter
  • How many actually entered
  • How effectively those visits became sales
  • When customer opportunities occurred
  • Which locations captured demand most effectively
  • What external factors influenced performance
  • Where operational changes could create additional revenue

That is the difference between collecting traffic data and using retail intelligence.


Make Every Customer Opportunity Count

Retail growth does not always require more advertising, more locations, or more customer traffic.

In many cases, the largest opportunity already exists inside the business.

It can be found in missed conversions, weak entrance rates, poor staffing alignment, inconsistent store execution, or unidentified changes in customer behavior.

The GetDor Intelligence Dashboard helps retailers find those opportunities and act on them.

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GetDor is already supporting customer counting and retail intelligence across more than 2,000 live locations. Now, the Intelligence Dashboard gives operators an even clearer way to understand and improve performance across their entire organization.

Ready to See What Your Traffic Is Telling You?

Discover how GetDor can help your business measure customer traffic, passing traffic, conversion, and location performance from one centralized intelligence dashboard.

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