We’re extremely proud to announce that Dor has been acquired by Constellation, a blockchain microservice operating system that allows businesses to build and conduct products and services on its platform. Dor will continue its operations in people counting for retailers while also working on new blockchain-focused products with guidance from Constellation.
This acquisition will not have any immediate changes on the same great service that Dor offers to its customers. Dor employees are staying through the acquisition and Dor’s operations and the Dor brand will continue to operate as it’s today. In fact, now that we are teamed up with Constellation, Dor will be able to develop new software, hardware, and product features while Dor customers will be able to opt-in to any blockchain features we release in the future.
Dor was founded by two ex-Apple engineers in 2015 and funded by prominent VCs such as Zetta Ventures, Bolt Ventures, BCV, Conductive Ventures, RevTech Ventures, Precursor Ventures, and Vertex Ventures in Seed and Series A rounds with a total investment of more than 15 million dollars. Dor quickly became one of the disruptors in the retail analytics industry after successfully building the world’s first thermal-sensing battery-operated people counter that’s affordable, secure, and easy to deploy for retailers of all sizes.
In just a few short years, Dor became a multi-million dollar SaaS and hardware business that helps retailers with reliable insights about their customer traffic, enabling them to optimize staffing, improve marketing and increase conversion - turning more visitors into customers.
“Dor has tens of millions of data points per month,” said Michael Brand, the CEO of Dor. “The data that Dor provides allows retailers to make changes to better optimize their stores’ performance. With this acquisition, Constellation will help us streamline that data in addition to exploring new possibilities in the world of cryptocurrency and distributed ledger technology.”
The Constellation network is different from blockchains like Bitcoin and Ethereum whose linear networks continually experience scalability problems. Constellation is based on a directed acyclic graph (DAG) model which essentially forms a database of nodes in a decentralized lattice structure that can handle millions upon millions of data inputs and grow exponentially as the amount of data grows.
The acquisition of Dor fits into Constellation’s vision to lead a global mesh network on distributed devices. By purchasing Dor, Constellation will have the capability to deploy its technology to the retail world and tap into the market size of brick and mortar by extending its network with mobile nodes for transactions.
“Acquiring a data-driven hardware & software company like Dor will help us increase Constellation’s network utility,” said Ben Jorgensen, the CEO of Constellation. “Adding 30 million monthly data points into our network by acquiring Dor says so much about our ambition at Constellation for the hardware and cellular world. This acquisition kickstarts our path of merging crypto with traditional businesses.”
With the growing success of Constellation’s Hypergraph network, combined with Dor’s hardware and software innovating team, this acquisition lays the groundwork for exciting advances in blockchain technology and integration into real-world applications.
About Constellation Network, Inc.
Constellation Network is a framework that allows everyone to build and conduct a business on blockchain. Existing blockchain technology does not support the speed, scalability, and economic incentive needed to build applications with robust business logic. Constellation is its own ecosystem, comprising Hypergraph—a feeless network with a reputation-based consensus mechanism, the peer-to-peer Stargazer Wallet, and a decentralized finance platform called Lattice Exchange. Constellation's L_0 state channel token standard is an evolution of smart contracts that defines the rules of any business while tapping into Constellation's Hypergraph, powered by rewards. $DAG is the native cryptocurrency that runs on the Constellation Network.
Founded by ex-Apple engineers and funded by several VCs including Zetta Ventures, Bolt Ventures, BCV, Conductive Ventures, RevTech Ventures, and Vertex Ventures during the Seed and Series A rounds, Dor helps hundreds of brands increase their store performance with its simple data visualization and analytics solution powered by the world’s first battery-enabled, thermal-sensing people counter. Dor customers can see their store’s peak hours and optimize their staff scheduling accordingly. They can also integrate Dor into their POS systems and see the conversion rates of their customers. In addition, Dor customers can measure their marketing effectiveness by attributing the foot traffic data to their marketing campaigns.